Description

At Amazon, we have an unique culture built on pioneering into unknown and new frontiers. From selling books to creating the Kindle, from making films to launching stores where customers just walk out, Amazon reinvents normal. Every employee at Amazon has the power to forge their own path and to have a true impact on the business, and we find that exhilarating.

We’re looking for a Customer Lifecycle Manager to develop and deliver engagement programs that delight our customers and deepen their relationship with Amazon. This person will design, test and scale engagement strategies to increase customer adoption of key shopping benefits. You will flex your analytical and creative abilities as you design, experiment and build out marketing programs that help customers experience and understand how Amazon can help provide greater value and strengthen customer engagement.

In this role, you will own the experimentation strategy to determine the best way to set up new engagement program tests to achieve the desired learnings. You will lead program execution across owned and operated channels including Amazon’s homepage, cross-site placements, email, landing page destinations and more. You will also partner with other teams to analyze the results and report out key insights to senior leadership. To be successful, you will be naturally curious, thrive in ambiguity, be willing to roll up your sleeves to get things done and obsess about how to serve our customers better. This role requires the ability to move quickly and use a test and learn approach to develop scalable marketing programs.

You will also lead our Mobile growth strategy and operations. You need to have exceptional knowledge and experience of local App stores (both iOS and Android) management and ads platforms for mobile install campaigns, and understand how to get the most out of these channels. You will take responsibility for the creation and delivery of both organic and paid growth strategy - identify new opportunities to grow the app users, define the metrics to measure success. You will also need to manage the total mobile user activities, including sign in experience, purchase journey and engagement. Work closely with product and tech team to fix frictions and improve the overall mobile experience by introducing new features.

You need to be an exceptional team play, who possess strong ownership and great communication skills with cross-functional team to influence roadmaps, goal, and investment priorities.

Key job responsibilities

• Ownership of planning, designing and executing cross-channel marketing initiatives that drive adoption of new shopping behaviors and lead to repeat purchasing

• Own the experimental testing design to uncover key insights and inform future campaigns

• Develop segmentation models for retargeting key segments with experimental Lifecycle offers and messaging

• Build and execute campaigns, report on individual campaign results and bigger picture trends

• Own the messaging strategy and develop content and copy, including compelling calls-to-action for targeted segments

• Drive onsite improvements and customer-facing experiments to completion by coordinating with project managers, web developers, buyers, designers, and other merchandisers

• Partner with program owners throughout Amazon, to iterate and test different ways in to communicate key messages

• Partner with technical and business teams to drive automation

• Partner with global teams to identify best practices, processes and systems/platforms required to deliver desired programs in AU and then manage their local implementation

• Document best practices in execution and reporting that will serve as a model for partner teams

We are open to hiring candidates to work out of one of the following locations:

Beijing, 11, CHN

Basic Qualifications

• 6+ years of professional non-internship marketing experience

• Experience using data and metrics to drive improvements

• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

• Experience building, executing and scaling cross-functional marketing programs

• Experience communicating results to senior leadership

• Experience using Microsoft Excel to manipulate and analyze data

Preferred Qualifications

• Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights

• Experience with Salesforce and Tableau